On the 21st Septermber 2018, our co-founder Demetris Constantinou was invited by the University of Nicosia to deliver a seminar to new students as part of the University’s “UNIC September Orientation week ” The seminar was about “Spending Wisely” and the core objective was to get students familiar with the availability of multiple digital tools that can help them track and ultimately better manage their tight finances.

Demetris shared with the students certain statistics on why and how students spend as well as findings on the psychology behind spending and the negative impact of bad finances can have on a students performance and quality of student life. After setting the problem, Demetris shared various ideas on tools to digitalise budgeting as well as some insights into how retailers structure and present promotions to help students be more effective in selecting the best value for their purpose and budget. The seminar ended with a very insightful Q&A.

The event was a fantastic opportunity for us to engage with the student community, one of the most important consumer segments when it comes to innovation – these are the ultimate digital natives and the trend setters for the near future in retailing!

Our team of PHILOSHOPERS that attended the seminar, apart from feeling nostalgic on sitting in a university auditorium, was very excited to get first-hand feedback on trends and reaction to digitalisation from the young generation and we trust that apart from our objective for giving back to the society and helping students at their first steps as independent consumers we have gained great insights that will help us be more educate as we innovate in the market.

We thank the University of Nicosia for the invitation & the hospitality and we look forward for more engagements as part of the PHILOSHOPIC social responsibility initiatives.