WiseDart is the Consulting and Managed Services practice of PHILOSHOPIC helping businesses in the Retail and Financial Services industries to explore, shape, operate, measure & transform Digital Commerce and Consumer Engagement programs.
Our aim is to help you strategise, tailor, and operationalise a solution to meet the specific needs of your business and differentiate yourself from your competitors or evaluate and transform existing programs turning them digital, more effective and more meaningful for your customers.
The WiseDart project is all about leveraging our experience, innovative spirit and passion towards designing and operating Digital Commerce and Consumer Engagement programs within your business
We offer end-to-end consulting from idea conception all the way to design and implementation. We work with all levels of your organisation to create your own customised programs to help you market, grow and retain your business. We can work as totally independent and solution agnostic or as part of a potential solution implementation out of our portfolio
The domains we specialise revolve around concepts such as others Loyalty programs, Platforms for digital coupons, Offers personalisation, eCommerce, Consumer Self Service, Gift Card programs, Mobile & Digital Payments and others.
Furthermore, we can offer consulting on broader strategic store automation aspects such as customer experience, fraud prevention, omni-channel and digital transformation.
>>Our engagement comes under the following flavours:
When your business wants to evaluate whether to pursue some business ideas, emulate a competitor success or follow a trend, we can engage to explore the feasibility of those thoughts and educate your decisions.
We can also engage on a blank sheet basis – i.e. when there is either a business performance issue or simply an appetite something new, we can come up with the possible ideas and explore each accordingly.
Upon engaging we shall pursue a discovery of your current status looking at all aspects of the business – operational, cultural, technical, financial, market conditions, competition, industry best practices – and come up with the recommendations.
The outcome of such an engagement can answer the if and when questions.
Whether the idea and the plan is yours or the outcome of an explore engagement, we engage to define the program characteristics, define an operational blueprint and create an identity
When it comes to program characteristics, we design the various aspects of the program, define the terms, conditions, restrictions, define the channels of interaction wth consumers, set up the audience it rules, te work out the audience, design the
Aspects of a Program we can shape
- High Level Program Design
- Detailed Program aspects design (scenarios , audience variants, features/characteristics)
- Terms & conditions
- Branding & Identity
- Channels of Consumer Interaction
- Promotional Channels
- Customer Service Channels
- Reporting & KPIs
- Data Input/Output (Data sources, structure and analysis tools)
The outcome of such an engagement can answer the how question.
Any consumer facing program success is not just based on a great idea or the perfect plan. It should be properly operationalised.
We engage to help in areas your business may not have the skill, resources or bandwidth to operate, We help by doing and showing how to do – train your team on the task and do it for you at the beginning to lead by example. We can also help by turning this to a managed service for a period of time or a permanent basis in case is best for your business not to handle this in-house.
The outcome of such an engagement can answer the who question.
Areas we specialise:
- Campaign Management and Promotions setup
- Performance Tracking & Reporting
- Merchant Acquisition & Maintenance (Find and sign up merchants for alliances and coalition programs)
- Customer Complaints Management
- Card Media Management (Design, source, distribute physical cards)
- Digital channels content management
- Further areas and adjacencies upon discussion
Any program already in operation should be reviewed from time to time. Best decisions are the educated ones and the best way to achieve is to rely on real data instead of perceptions or assumptions
We engage for sourcing, structuring and analysis of data towards informing the business, tracking goals, identifying trends and setting targets.
Legacy programs, even when performing well, shall get updated or eventually may die. We engage towards digitally transforming existing programs. The scope may simply be to turn them more efficient, enrich and update to turn more modern or up to total disruption for surprising and exciting an already established user base
A transformation engagement may include any or all of the above steps according to the scope.
>>Engagements within the scope of a PHILOSHOPIC solution delivery:
When we deliver projects we get involved as much as you want us to on the operationalization aspect through Managed Services. From branding your new program, building customer facing material, to ensuring media (such as physical loyalty or gift cards) are designed, produced, and delivered to the right place and at the right time. We can also help in monitoring performance of your program at the early stages and even take over the setting up and execution of social and digital campaigns on your behalf.
Our cloud-driven solutions excel in providing you with big amounts of useful data on customer activity, business performance, user behaviour etc. These present new opportunities for sophisticated insights and immersive customer management. We can help you organize, process, and convert this data into meaningful decision influencers.