Enhancing In-Store Shopping Journeys through simple shopping assistance applications
SMASH Baskets introduces self-service innovation into physical retail environments by creating logical or physical shopping baskets. It enables the strategic introduction of self-service elements at appropriate points in the customer journey, enhancing convenience, improving flow, and supporting operational efficiency.
Solutions under SMASH Baskets are tailored to each retailer’s environment and operational practices, ensuring maximum benefit and seamless integration.
In-Store Self Scanning
Scan2Pay enables consumers to scan items into a virtual basket using their own smartphones. Upon completing their shopping, consumers identify themselves through the loyalty program or scan a barcode generated by the mobile app, injecting the transaction into the Point of Sale (POS) system for final payment processing.
The solution is configured according to the retailer’s operational environment, including options for basket size limitations and audience segmentation. Deployment is supported by a full consulting engagement to align the solution with specific strategic objectives, such as queue reduction or delivering premium services for selected customer segments.
In-Store Price Verification
Scan2Price allows consumers to check product pricing directly via their smartphones.
This functionality can be delivered as:
✔ A feature within the native mobile apps powered by the SMASH framework
✔ A standalone application
✔ An API-driven module integrated into existing third-party apps (e.g., legacy SHC application)
Scan2Price enhances the in-store experience by providing real-time price information without reliance on dedicated price check terminals.
Queue Acceleration by Store Staff
Q-Busting enables store associates to scan customer items while shoppers are in queue, requiring only a payment step at the cash register.
Key characteristics include:
✔ Hardware independence, with certification available for selected Android-based retail devices
✔ Reduction of perceived wait times and improved throughput during peak hours
Operational Excellence by Design
SMASH Baskets implementations are supported through consulting services that ensure optimal adaptation to each retail environment. Programs are designed to achieve specific objectives, whether addressing queue management challenges, creating differentiated services for specific customer groups, or advancing digital engagement within the store.
All transactional data generated through SMASH Baskets solutions is captured in the unified SMASH data warehouse, supporting integrated analysis and reporting, or exposure to external systems through SMASH Connect for advanced analytics.