🎄The holiday season is here, and with it come our favorite traditions—Christmas Gifts Hunting Game and our much-loved annual Christmas outing!

Christmas Scavenger Hunt was so much fun, and PHILOSHOPHERS loved every moment!

This year, we embraced a creative and festive vibe for our Christmas outing, swapping adrenaline for creativity.

Our team of PHILOSHOPERS joined a ceramic workshop, where we rolled up our sleeves and crafted our own unique bowls! It was an evening filled with inspiration, creativity, a bit of mud, and a whole lot of art.

Of course, no PHILOSHOPIC outing is complete without delicious food and good wine to wrap up the night. We ended the evening with a fantastic dinner, sharing laughs, stories, and the joy of the season.

✨ Here’s to celebrating all that’s yet to come ✨

Over the past four years, global loyalty trends have changed significantly, influenced by shifting customer behaviors and rising expectations. Traditional loyalty methods like offering discounts, relying on brand heritage, or silent loyalty have seen small changes, showing that these approaches alone no longer keep customers engaged. 

The SAP Emarsys Customer Loyalty Index 2024 highlights that younger consumers are especially attracted to brands offering fresh marketing and exceptional experiences:

• 33% of Gen Z, compared to 28% of all age groups, have switched to a new brand due to its innovative marketing.
• 33% of Gen Z are drawn to brands with ‘cool’ content or visuals, versus 27% of other age groups.
• 26% of Gen Z, compared to 20% from other generations, prefer brands that offer unforgettable experiences.

In short, customers today hold more power and expect more from brands. If their demands aren’t met, they can easily switch to a competitor with just a few clicks.

As the SAP Emarsys Customer Loyalty Index 2024 reveals, the rules of loyalty are evolving rapidly. With the growing importance of AI and digital engagement, brands must rethink their loyalty strategies. By focusing on AI-powered personalisation and delivering value-based solutions, companies can create deeper, lasting relationships with customers and succeed in this new landscape.

Richter, S. (2024) Customer loyalty index: Almost Half of gen Z and millennials abandoned a brand because they grew bored with them, The Future of Commerce. Available at: https://www.the-future-of-commerce.com/2024/10/10/customer-loyalty-index-2024/?utm_content=buffer7751d (Accessed: 14 October 2024). 

ZATCA – A Compliance Solution for the Customers in KSA

Compliance was a domain we never thought of entering. Our deep engagement with a large number of retailers and our DNA of being agile and data-driven, got us engaged into the initial consultative dialogue process with the then called GAZT (General Authority of Zakat and Tax). They were looking for ideas on how to turn each invoicing generating device, connected and monitored by the tax authority. Once the regulations specs were finalised some of our customers asked us to help them comply.

Our team joined forces with Greencore in Italy and quickly worked out the PHILOBROKER ZATCA eInvoicing compliance that turned out a success beyond expectation!

PHILOBROKER ZATCA eInvoicing compliance currently runs successfully for a diverse portfolio of brands across Saudi Arabia. This solution addresses the requirement for taxpayers in KSA to utilise a technical (E-Invoicing) system for creation, storage, and reporting of electronic invoices, in accordance with the ZATCA E-Invoicing regulations published on December 4, 2020, to the Authority. The primary goal of this solution is to ensure accurate reporting of valid invoices generated from transactions conducted at POS systems at one end. At the same time consumers can verify their validity of their receipt through the printed QR code.

Thanks to partnerships and integrations with global leaders such as Gilbarco Veeder-Root , NCR Voyix , RPS Turkey, and others – we are now helping among others 3 out of the top 10 Grocery & 4 out of the top 10 fuel retailers in KSA comply with ZATCA!