Joined by an array of both local and international top players in the industry, PHILOSHOPIC’s director and esteemed leader, Demetris Constantinou, captivated the audience with his presentation on “The Geometry of Loyalty” at the very successful Loyalty & Rewards conference held in Nicosia, Cyprus on October 3rd.
The speech focused on the central goal of earning true customer loyalty and on how the business will be perceived as a loyalty achiever by their own customers thus getting spoilt with more purchases, more visits and nicer comments spread to their social circles. Demetris navigated the 150+ professionals using examples from his professional experience, industry best practices and personal emotions interacting with loyalty programs to explore and highlight some of the less obvious angles of shaping a Loyalty program.
He focused on 5 angles such as the emotions while joining a program, the Omni-Channel nature of the modern consumer engagements, the technology as a potential enabler or barrier in adapting to future trends, listening to the loyal customers when deciding on next steps and integrating and rewarding the social media engagements of consumers with the purchase they make leading to a unified exciting experience.
Nearly all the presenters talked about the need to go beyond the traditional earn points/redeem rewards concepts and we are happy that our approach to loyalty is being echoed by further top industry experts! Participants reaction in general was extremely positive (primarily coming from Retail, Brands and Financial Services) and energising! The market seems to embrace our innovative approach through the SMASH portfolio of Loyalty & Consumer Engagement services that enable both digitalising innovative programs but most importantly enables our customers to achieve the goal of earning the true customer loyalty turning things simple & exciting!
Watch the event short after-event video (In Greek) here
Some pictures from the event:
